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Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes loyal to the first year, Air Jordan 11, Retro Low IE, Cobalt, Croc, Nike, Air, Flight, Huarache, Grey, color matching commented on last article: "loyal to the first year Air Jordan 11 Retro Low IE" Cobalt "color next article:" cool gray crocodile pattern "Nike Air Flight Huarache" Grey Croc "color matching As the first Sneaker Chinese media, when we review the past year development of shoes in design, fashion, style and style of the abnormal, delighted to find that the emergence of tens of thousands of new, beyond count at the same time, many brands also offer a lot of thrilling and timeless classic sneaker handed down. 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Recen cheap foamposites tly, Nike brand's two proud technology and Air Max Flyknit shoe technology combine to bring hitherto unknown comfort juegan. The day before the network exposure of a new color of the Nike Flyknit Air Max, shoes with water blue and fluorescent yellow gradient design consists of main body, shoe soles, and then into the black collocation. 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This is before the Olymp cheap jordans for sale ic opening, global marketing industry in China, "the most ambitious narrative", which is Tencent network following the April summit in Beijing this year, once again for the rapid growth of online marketing market heating. The following figures for the Nike marketing director Nicholas wonderful speech of Record. (Moderator: As an industry guide, Nike and actively respond to market changes in the past, through the adoption of new thinking, new content and new channels of communication, leading the Internet era of online marketing wave. The summit, Nike will share with us a number of cases, such as their perception of how today's consumers from the start, such as a series of targeted consumer groups for different behaviors and attitudes on how successful development products, such as Nike ID, cool running cooperation with Tencent, Tencent cooperation with Nike sports community, etc., so many cases. Here, we have requested the Nike Nicholas, director of digital marketing, as we do, "the Internet era brand online marketing .! war "speech there please) Nicholas: Before you begin I must point everyone Sorry, no formal dress today. Second, I want to apologize today to talk English. I am talking about today is how to follow the trend, use of the Internet in this era. This is an exciting topic. This topic, in fact, is about how to use digital platforms to cheap jordan shoes for men build our platform for consumers to digital channels more excited. I came to China 10 years ago, I was in the United States did not QQ and other types of products. Today's world is not the same. I'm a Nike person. We will put a lot of videos so that we pick ourselves up. This is the first one. Nicholas: The reason why we need to give put this video, because I often use this video, this video for me it is a very good example. Seen so many good athletes, he brought us inspiration and innovation. Nike has brought to the world the athletes inspiration and innovation. As you can see, if you have a body, you are an athlete. If you can run, able to leave your chair, even in a wheelchair, you are athletes. Anyone can be athletes. Back to the subject, the most exciting thing is our inspiration. Has nothing to do now is marketing or marketing under the line of front, we all want to bring innovation. Nike products are very good, we also do some online marketing, hoping to bring inspiration and innovation to everyone. Why, when I met always very excited about it? Next you will see, this is the era we are in. If 30 years ago I was advertising, and I can do TV ads, do some plane advertising, you can also do some straight Tour (sound). And this video, for everyone to see at that time to do the traditional media, what kind of cool things. Nicholas: Without a d Retro jordans for sale oubt, we have experienced a very wonderful brand, our brand-building is great. The left side of this picture is the 1994 thing, when the Olympic Games in Los Angeles, this is a place where there is a very meaningful idol. This is a very good advertising. In fact, he summed up the essence of all of Nike. No matter where, no one can see the finish line. In 2002, we had another iconic advertising. Let me even more excited about is the next one video. You must be careful of Kane, because this is a typical Nike style. I brought some gift bags, if you put my answer to the question, I would grant the gift to you. Nicholas: Do you see ads in the athletes, there are TV commercials, posters plane. I am going to have a hard problem, Nike inserted the tape in which three new forms of media. Who can answer? I have here a very good oh Nike T-shirt. There must be a person have found the answer, right? Who is it? I will not tell you in great detail PPT, I have no way to use 30 minutes to make it clear to our strategy, I will give you a look at us in the last couple of years in Asia to do some of what it is Cool thing. The first one is an activity to do in Beijing last year, is a shoe activities. As a digital media, every time when I want to do activities, I am here on the client online, this is my product. I am a sports company, I want everyone to go out sport cheap jordans online s, have to think one way. Just play the game, of course, this is part of it. I want them to do some outdoor activities. This is an activity we did last year, an event in Beijing to do. Nicholas: Very simple. Bluetooth, send it to your phone, and then began to run, went to another store, then look at what point is fast. The fastest time you can go to check. 24 pairs of shoes, each store can send a pair. I think this is a good idea. The second line of this online and offline together, this is a very key thing, which is that we need to do. Do not just online, but also the line, pulling the line, the line, pulling the store to buy our products. Another is to use the phone, the phone we have more and more interactive. This is an activity the British do, Nike ID & nbsp; & nbsp; & nbsp; Nicholas: We all know that Nike ID is a personal expression. What you want to get yourself in the shoes of what color, choose one of our series shoes, choose what kind of end, what kind of side, can be completed in six weeks. Such shoes are not the same for everyone. You can send the shoes back, look at the pictures how applications on the shoe, so there is a very good phone wallpaper. & nbsp; & nbsp; & nbsp; This is an activity we do in China. This is a basketball game. We have here the basketball court, we built a basketball court, there are different activities. A Cheap air jordans for sale bove, it is in Beijing. We can advertise here. On the left there is advertising. The key point is that we have a product out there, if you buy a pair of shoes, you can buy our T-shirts, this is the scene. The following activity is television advertising. This is two to three years ago, there was a 50 or 30-second ad, may companies spend a lot of money, you have to compile a story in it. Now how do we do it? We do 50 seconds, and then put on the network, which is a an advertising campaign in English football. We shot Ronaldo, and then placed online. I told a colleague talked about the Asian region, in three weeks, the ad click rate rise is very fast Nike. We can use the Internet to our ideas well expressed. & nbsp; & nbsp; & nbsp; Nicholas: We can go to our website nikefootball.com.cn terms of advertising. If you look at two minutes of videos, there are a lot of details you can go to understand. And I can understand the whole story. We see a lot of similar story line. We wanted to create, creativity, and we do not want to reshaping it for 30 seconds, there is no way to give us a touching story. Each week there is a new video can be added to, is a connected whole story. This is what we do. & nbsp; & nbsp; & nbsp; has been very challenging for me, that is as a sports company, we must let everyone participate in sports. Not just the cool thing to do on-line. The first one is an activity to do in Beijing last year, we got a lot of support. & nbsp; & nbsp; & nbsp; Nicholas: This is the more successful is the use of video. This year some of the activities we do, I would also like to share with you. This is a project to do together with QQ. & nbsp; & nbsp; & nbsp; Nicholas: We see that such activities do we match two teams. We have a Chinese boy to the United States training, we do a game. The whole video are divided 16 episodes, broadcast on CCTV, the effect is very good. & nbsp; & nbsp; & nbsp; by different applications, online video, we can put it deepened. We developed together with a basketball QQ project, there are thousands of people registered, so we consider some of what happened. At the same time we have some training materials that can be downloaded, you can get a basketball training curriculum to see how to get. These are profoundly interesting activities. Activities online and offline there are different applications, fully integrated together. & nbsp; & nbsp; & nbsp; Nicholas: This is a very interesting application, is an interactive. & nbsp; & nbsp; & nbsp; Nicholas: This is the more successful is the use of video. This year some of the activities we do, I would also like to share with you. This is a project to do together with QQ. & nbsp; & nbsp; & nbsp; Nicholas: We see that such activities do we match two teams. We have a Chinese boy to the United States training, we do a game. The whole video is 16 minutes set the stage to put in CCTV, the effect is very good. & nbsp; & nbsp; & nbsp; by different applications, online video, we can put it deepened. We developed together with a basketball QQ project, there are thousands of people registered, so we consider some of what happened. At the same time we have some training materials that can be downloaded, you can get a basketball training curriculum to see how to get. These are profoundly interesting activities. Activities online and offline there are different applications, fully integrated together. & nbsp; & nbsp; & nbsp; Nicholas: This is a very interesting application, is an interactive. & nbsp; & nbsp; & nbsp; Nicholas: This ad is not there the community, do not have to interact. Currently we do a lot of creative things. Nike ID I do not want to say, it means personalizing shoe production. Think about it, if you go to a store, and now you are buying shoes is 16 months a fashion designer shoes. But now you can access your personalized custom shoes, this multi-rod ah! Today I did not wear a suit, because I have a cool running of the project. Very important is not how your advertising, not how to build your brand, not those of traditional sense, true on-line, they care about the community first. Another thing is the application of care, building web applications is a valuable thing for consumers. So QQ is actually a very good application, QQ instant messaging tool is a very good application. Media companies can not only do these applications, our customers can make their own these applications. & nbsp; & nbsp; & nbsp; Nike's cool running is a good application, to create value for customers, so that they use every day, to participate in our conversation. We also carried out cooperation with Apple. You have such shoes, you run one kilometer of the road it can give you a record, to the office after that you can transfer data logger to your computer, so you can and Australia, brothers, sisters compete in Paris, see Who ran the fastest one kilometer away. The customer is valuable. & nbsp; & nbsp; & nbsp; I'm sorry last less clear for everyone to see a video. I have written here 3108 figures, which is a one million man, wearing Nike shoes, long-distance running. Finally, I would ask you to answer my two questions to see who can take away the last two T-shirts. & nbsp; & nbsp; & nbsp; Nicholas: Finally, I asked you a question is difficult to answer. But on the screen how not, get rid of the original. My question is Shanghai on August 31, we would do? August 31 What we will do? It is to run it? Thank you very much.





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